Logo Rebranding

Before

After

the original bougie doozy logoshort bougie doozy logo

The original Bougie Doozy logo is very masculine, and the different fonts make it difficult for scaling purposes. I chose this logo to rebrand because my family knows the owners and I thought it would be a fun challenge.

The Process

The bougie doozy moodboard with bright colours and natural style packaging.

Bougie Doozy has a very bright colour palette as well as an amazing history in candle making. I wanted to compliment their previous identity while bringing it to an elegant styling. The storefront is in a tourist town with skiing, cycling, and a large spa location. To make their candles a staple in such an expensive area I worked to make their logo eye-catching while still being pretty.

first round of sketches for the new logo second round of logo sketches third round of logo sketches fourth round of sketches. first time in illustrator. second round of vectors for the logofirst time adding colour to the sketches final try at colours, type, and sketches in illustrator.

The Final Product

The long length logo for bougie doozya candle mockup with bougie doozy on it,tshirts on a brown background with the bougie doozy logo on them.A totebag hanging on a grey background. The totebag has the Bougie Doozy Candle Company reimagined logo on it.
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PortfolioBear PawsArt Of The MenuEvent BrandingCompany Rebranding
ContactHanna Carkner-Bottehannacarknerbotte@yahoo.ca@hcbgraphics
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